A review of the effect of pricing strategies on the purchase of consumer goods 1dudu oritsematosan faith, 2agwu m edwin 1covenant university, ota, ogun state, nigeria the marketing literature consist of analyzing aggregated prices (tellis 1986) for consumer goods, this is. Theory of portfolio investment spring 1996 theory of portfolio investment: a review of literature worapot ongkrutaraksa, phd abstract this essay summarizes the modern portfolio investment theory after world war ii to date shleifer, and vishney (1994) test the contrarian strategies and conclude that value stocks outperform growth and. Dynamic pricing in the airline industry r preston mcafee and vera te velde is a set of pricing strategies aimed at increasing profits the techniques are most useful when two product characteristics co-exist first, the product expires at a point in time, like hotel rooms, airline flights, generated 1 a thorough literature review is. Chapter 2 theoretical framework and literature review we are on the cusp of a completely “new era”, and changes must be made in education to ensure. Literature review and define its scope (section 3) the next part of the article, section 4, contains the actual review of literature, focusing on the main results of prior studies.
– the purpose of this paper is to provide a broad overview of the growing literature on the relationship between online consumer reviews and sales, with implications on firm actions such as pricing. Beverage operations pricing strategies jeffrey m yedlin university of nevada, las vegas this is conducted through literature review and then financial theories such as markups, margins and revenue management are critical themes to pricing platforms. Deletion of products, product design, pricing, different types of pricing, promotion of products and services, sales promotion, personal selling, publicity, public relations, adverting, distribution of products and services, consumer behaviour, internal and international market. A review of the literature tanya alfredson , john hopkins university, baltimore, maryland, usa countries in the field of policies and strategies for agricultural and rural development by providing cutting-edge negotiation theory and practice: a review of the literature, ] the , [.
Basic theories and widely held beliefs about pricing in the fields of economics and cost accounting are reviewed, but found not to have total relevance to the pricing of services marketing principles reviewed offer some guidelines to the pricing problem, which is rooted in service characteristics. Critical means that the literature review reveals problems, contradictions, controversies, strengths, next steps, and potentials in the theories inclusive means that there is an active evaluation of all of the theory relevant to the topic. Review of theory, frameworks, and models 45 abstract competitiveness of firms: review of theory, frameworks, and models 45 the 21st century seems to have begun with events indicative of the tur. A review of theories of multinational enterprises this is a comprehensive e nglish literature review of theories of each others' locational and product differentiation strategies and.
This article investigates the development and current state of pricing strategy research by undertaking a content analysis of 515 articles published in leading academic journals between 1995 and 2016. A brief literature review on consumer buying behaviour all of these models are analysed in great detail in literature review chapter of this work price represents another critically important element of marketing and four major types of pricing strategies consist of economy, penetration, skimming, and premium pricing strategies (east. Through a comprehensive literature review, this paper tries to answer the following questions: (1) what are the major research themes about ems (2) what research methodologies are used (3) what theories are adopted and whether there are any patterns or common characteristics of these theories. Theory of behavioral finance spring 1995 theory of behavioral finance: a review of literature worapot ongkrutaraksa, phd abstract this essay endeavors to review and discuss the findings and contributions of behavioral finance theory in light of major literature written to date.
Keywords: pricing strategy, literature review, content analysis, marketing, takeaways this is a so-called personal version (author's manuscript as accepted for publishing after the review process but prior to final layout and copy editing) of the article. Renowned investor warren buffett has said, “the single most important decision in evaluating a business is pricing power if you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business and if you have to have a prayer session before raising the price by 10%, then you’ve got a terrible business”1. This review of literature touches upon the gaps that currently exist within social media marketing research and points out the need for future studies to explore the benefits gained by marketing on social networking sites, especially for small retailers. Theories in relation to the sme sector literature review print reference this this chapter undertakes the task of analysing different theories in relation to sme sector around the globe and provides a thorough understanding of dynamics involved in the growth of the sme sector with the help of such models proper pricing of the sme loan.
Positive correlation between pricing strategies and customer retention and thus in order to retain as many customers as possible, airtel needed to come up with better pricing strategies that will attract as many customers as possible. A review of the literature on effective leadership behaviours for safety • transformational and transactional theories of leadership have received considerable taken together, the findings from the empirical literature and the review of major incidents suggest that managers can positively influence safety by adopting active forms. Pricing strategy and tactics pricing strategy determines the price point and this has to be in alignment with the marketing mix _____ kotler on pricing many companies do not handle pricing well popular posts of the blog management theory review.
Illustrate the lack of intercultural communication by clearly defining cultural patterns (theories, identity, and bias, for example) and communication devices (such as communication foundations and taxonomies) between two cultures. Purpose – in the face of increased pricing pressure, managerial attention for value‐informed pricing (in which a price is based on the customer's value perception) is on the rise although value‐informed pricing in its organizational context received a great deal of attention, the body of literature is fragmented and insights are often not cumulative.
The results also indicate a persistent focus on consumer markets and economic theories, as well as an increasing consideration of demand-side respondents, at the expense of supply-side respondents an important feature of this review is a set of actionable takeaways, with both theoretical and methodological implications for pricing strategy. Based on the conceptual and empirical findings of menu literature, the major menu management issues are menu planning, menu pricing, menu designing, menu operating and menu development additionally, the paper makes a discussion on the conceptual relations between menu and meal experience. This literature review contributes to the existing literature in at least two ways first, it considers both the individual perspective and the network perspective when assessing the potential effects of travel information, in contrast to earlier studies. Literature review: agriculture in development strategies in this section, we ask what recent research has to say about the role of agriculture in a development strategy for sub-saharan africa prioritizing agriculture would imply specific policies and public investment measures to favor this sector.